2021
IMXHK NFT HyperArt
The NFT HyperArt + Art Gallery, part of the IMXHK event held from December 1 to 5, 2021, at AsiaWorld-Expo in Hong Kong, represented a pioneering fusion of art, technology, and mobility. This exclusive exhibition showcased an exceptional collection of NFT artworks from both international and local artists, all thematically centred around the future of mobility and the vibrant spirit of Hong Kong. Nestled within the VIP zone of the largest automotive event of 2021, the gallery sought to redefine the interplay between contemporary art and automotive culture.
As a key member of the team managing the NFT HyperArt + Art Gallery, my contributions included:
Press Release Development & Media Pitching
I meticulously crafted the English press release tailored specifically for the NFT HyperArt + Art Gallery, articulating its innovative essence and significance within the broader IMXHK context. Strategically pitching this release to select media outlets, I successfully generated interest and secured coverage from key journalists in both the art and automotive sectors.
On-Site Engagement and Sales
Throughout the duration of the event, I was actively present at the gallery, warmly welcoming guests and enriching their experience. I engaged potential buyers, providing them with insightful information about the artworks while facilitating the sale of NFT pieces, ensuring a seamless buyer cycle.
Liaison with NFT Artists
I liaised closely with participating NFT artists to curate their works for the exhibition. This involved obtaining detailed bios for each artist, which I carefully proofread and collaborated with my team to produce Chinese translations, ensuring accessibility and inclusivity for a diverse audience.
Event Highlights
The NFT HyperArt + Art Gallery garnered significant attention from attendees, providing a unique platform to explore the convergence of digital art and automotive innovation. This exhibition not only celebrated the creativity of local and international artists but also underscored the growing prominence of NFTs within contemporary art discourse.
By situating the gallery within the prestigious IMXHK event, we successfully positioned NFTs as a vital component of the evolving art landscape, offering a captivating experience that resonated with both art aficionados and the general public