2023
Abagold 25K Gold Auction and Dinner
The Abagold 25K Investment Grade Abalone Auction Dinner, held on June 21, 2023, in Hong Kong, marked a historic moment in the abalone industry. This premier event showcased Abagold’s expertise in producing the finest quality abalone, featuring 24 exclusive lots of hand-selected dried abalone that attracted over 65 international buyers and achieved record-breaking prices.
As the creative architect behind this prestigious event, my contributions spanned multiple critical facets.
Creative Packaging and Naming
I provided the creative direction for the packaging of each auction lot, ensuring that the presentations not only showcased the premium quality of the abalone but also resonated with the luxury market. Working closely with my team, we sourced packaging materials that met these standards and were ultimately approved and adored by the clients. Additionally, I crafted evocative names and compelling narratives for each lot, enriching the audience's connection to the product and enhancing its desirability.
Client Liaison
As the primary point of contact between Abagold and the agency, I delivered ongoing support throughout the planning and execution phases. My role facilitated effective communication and collaboration, ensuring a seamless and successful event.
Curation of Abagold 25k Gold Auction Book
I collaborated closely with the Abagold design team to curate the official auction book, ensuring it encapsulated the elegance of the event and the exceptional calibre of the products presented. This book served as both a memento and a testament to the event’s significance.
Strategic PR Timeline & Event Technical Rundown
I collaborated with my team to develop a comprehensive timeline that guided all PR activities and media outreach leading up to the event. Additionally, I created a detailed technical rundown for the event day, ensuring seamless operations and coordination among all stakeholders.
Media Engagement
I authored a strategically crafted media invite, targeting esteemed food, lifestyle, and news editors to generate excitement and coverage for the event. My invitation highlighted the historic significance of the auction, inviting media representatives to witness and report on this transformative occasion in the abalone industry.
Auction Rule Copy
I collaborated with my team to craft comprehensive and precise auction rules that delineate the guidelines and procedures for participants. This documentation ensures transparency and equity, equipping bidders with essential information to engage confidently and effectively in the auction process.
Event Highlights
The auction featured both live and silent bidding on top-grade dried abalone from South Africa, complemented by a sumptuous 9-course dinner masterfully curated to highlight the versatility of abalone, paired with exquisite wines. This event not only elevated Abagold’s profile within the premium abalone market but also raised significant funds for the Abagold Development Trust, supporting vital community initiatives in Hermanus.
“Abagold is very thankful of the efforts and commitment shown by Victoria Crowther as a key team member of Voltage X, who all collaborated and delivered the first ever live Abalone Auction in Hong Kong in 2023!
Without Victoria’s attention to detail and commitment, many of the critical details may have been missed.
Abagold remains ever appreciative of the quantum and quality of the work done by Victoria and her utter professionalism and dedication during the project!
We wish her all the best in her future ventures!”
Tim Hedges
MD - Abagold Limited