Victoria 22 is a premier multi-functional event venue located in the heart of Causeway Bay, boasting 2,902 square feet of exquisite space with panoramic views of Victoria Harbour. Ideal for a variety of occasions—including conferences, pop-up events, cocktail receptions, private dinners, workshops, and product launches—the venue combines modern design with state-of-the-art technology, making it a standout choice for memorable gatherings.

As part of the agency team managing the PR efforts for Victoria 22, I played a key role in delivering comprehensive PR and event services, focusing on event planning, execution, and strategic media outreach. Navigating the challenges posed by COVID-19, we adapted our strategies to ensure success in a demanding environment.

Creative Development of Press Releases:
I expertly crafted compelling press releases that highlighted the unique offerings of Victoria 22, ensuring that each event—such as Galentine’s Day, the Silent Disco, and the collaborative dinner with celebrity chef Charmaine Cheung—was effectively communicated and strategically positioned within the media landscape, showcasing the venue's versatility and appeal.

Galentine’s Day

Event Coordination

I assumed a pivotal role in the planning and execution of a diverse array of events at Victoria 22, working closely with the venue's team to creatively brainstorm event concepts and ensure successful implementation. My responsibilities encompassed all aspects of event management, from logistics coordination and vendor sourcing to enhancing guest experiences. Each occasion was thoughtfully curated to deliver exceptional experiences for attendees, showcasing the venue's versatility and commitment to excellence.

Additionally, I managed the PR efforts for these events, ensuring effective promotion and visibility. Through careful attention to detail and strategic planning, we achieved seamless operations and memorable outcomes for all initiative.

Media Outreach and Engagement:
I spearheaded strategic media outreach, pitching a variety of events to journalists and influencers to elevate awareness of Victoria 22. This comprehensive approach, which included exclusive tastings among other initiatives, generated authentic buzz around the venue and significantly enhanced its visibility in the competitive market.

Project Highlights
The PR campaign for Victoria 22 successfully elevated the venue's profile, leading to significant media coverage and engagement. Key accomplishments included securing extensive features in lifestyle publications, enhancing brand visibility, and attracting a diverse clientele. The well-received events, particularly Galentine’s Day, Silent Disco and the professional events, showcased the venue's versatility and fostered community engagement, establishing Victoria 22 as a go-to destination for unique  bespoke events. Overall, event and PR strategies implemented laid a solid foundation for the venue's continued success in the competitive Hong Kong event landscape.